MAZDA USA

Organic Social

As the day-to-day client lead on Mazda's social business, I manage the development and execution of monthly organic content across platforms. I act as the central liaison between Mazda and our internal creative team—translating feedback, solving challenges, and ensuring content aligns with brand guidelines and platform best practices.

In addition to content planning, I collaborate closely with Mazda to help shape and bring new social ideas to life, staying tuned into the brand’s evolving priorities and tone of voice.

College Creator Progam

Venmo College Creators

Designed to engage Gen-Z students through authentic, student-made content, I co-developed this program from the ground up. Our team partnered with influencer Brett Neustrom to launch the CTA video, and I selected the inaugural cohort of student creators.

Acting as their mentor and coach, I guided the creators through ideation, production, and publishing of content across Venmo channels. I taught each creator content best practices and how to follow brand guidelines, helping them grow as creators while generating high-performing content for Venmo’s channels.

College Creators successfully delivered 4 videos, per creator, for each month of the program.

Venmo TikTok

Venmo Creator Network

I served as the primary point of contact for all social content efforts—leading strategy, creator management, and day-to-day client communications. I owned the brand’s TikTok channel, where I oversaw monthly creator partnerships, developed content concepts tailored to product features and platform trends, and ensured smooth execution from briefing through to final post. I also contributed hands-on by creating original TikToks for the channel.